Holistic Care and Services
- Client
- -
- Market
- Sydney, Australia
- Industry
- Healthcare
- Year
- 2026
- Duration
- 2 months
- Scope
- Brand Strategy, Brand Identity, Brand Collateral, Digital Experience, Website
“Working with Glinteco felt like collaborating with a true partner who deeply cares about our mission. Every design decision brought clarity, warmth, and trust to HCS. The final result exceeded all of our expectations.”
Mrs Linh Tran (Suzy)ManagerOVERVIEW
Before we started, HolisticVN had no logo, no website, and no marketing of any kind. Every family who found them arrived through a government referral or word of mouth. That is a slow way to grow, and an easy way to stay invisible to the families who need you most.
HolisticVN is a Vietnamese-led provider in Sydney, working across disability support, aged care and early childhood. In two months we built the brand from nothing: strategy, identity, website, print, and a full run of branded merchandise manufactured in Vietnam and delivered to Sydney.
A trusted, independent care partner
Execution and logo design
EXECUTION
Logo Design
Circular forms carry wholeness and inclusion. In East Asian thinking the circle stands for completeness, for holding something safe, for a family bond that does not break. A visual system built around the idea that care exists within a continuous circle of connection.
Typography
Open curve - welcome and openness. The mark is an open curve, not a closed ring. Not a boundary, an open arm. A family walking in is expected, not processed. An open space that listens.
Color Palette
Teal carries the calm and professional register the care sector needs. Warming and softening it keeps that trust while removing the institutional distance. A colour language that makes care feel warm, calm and approachable.
Earth Teal
#187A6E
Peace Teal
#1B998C
Dark Teal
#11675C
Pale Teal
#A2DADB
Result
We selected the manufacturers, ran production in Vietnam, and shipped the finished items to Sydney. Everything arrived, nothing was held at customs.
The site went live in 2026. It is too early for traffic or conversion data, and we would rather say that than publish a number we cannot stand behind. What changed is structural. A provider that had no way to be found now has one.
